“It was kind of crazy,” admitted tourism manager Crystal Hayes. “We were oversaturating our audience, duplicating efforts and spread thin on management. When social media caught on with travel and leisure, the idea was to cast a wide net and see what worked.”
For now, the CVB’s main social media efforts will focus on Discover PHL for Facebook and Twitter along with the use of Pinterest and Instagram — both ideal for Philadelphia photo sharing. It also did teaser campaigns leading up to the launch of Discover PHL and the new website.
A new phone app is getting traction for the Birmingham Convention and Visitors Bureau. The application for smartphones and tablets promotes the city’s IN Guide, a listing of 270 top local restaurants, hotels, activities and attractions, as selected by local residents.
Facebook and Twitter are also strategies the CVB employs to stay in touch, said Jim Windsor, director of Web marketing. “If we put interesting information on Facebook, it’s pretty simple to “like” us and follow on the newsfeed or on Twitter. It’s a simple, nonintrusive method, a way to keep up with what’s happening in Birmingham.”
Windsor freshens social media content daily; doing so requires no special effort, just creativity. The CVB also encourages people to follow it through social media in the signatures at the bottom of every email its sales and service staffs send.